For the entirety of my time at Nordstrom a large push was made to bring their web brand presence up to par with mobile and tablet standards. The tablet application was my responsibility and only a small portion of a brand overhaul initiative.
The decision was made to test the possibilities of brand execution on a spectrum from 1 to 5. 1 being little to no change in their communication and web brand guidelines and 5 being a complete reorganization and update of previous styles.
With a increasing disconnect from the previous renditions of the mobile app distinct attention was payed to categorical navigation allowing for department specific entry.