F5 - CODE CONNECTS US ALL

Working as a senior designer I worked to craft the visual narrative that F5 networks is adopting under a unifying sign-off and and motivating concept that encompasses F5’s values and mission. Meant as a passive rallying cry I developed a language that speaks to the underlying nature of code being involved in every aspect of modern life.

Launch of this initiative took place on BeF5 day and culminated in a take over of the F5 tower in downtown Seattle. This included window clings video pieces and standing signage as well a photo-booth and events for employees to “connect”