Working in close coordination with the Visual Merchandisers. An artistic direction was developed playing off of Ansel Adams or similar backcountry notepads. I managed the application of style and P.O.S. communication based on the seasonal and/or campaign request from the merchandisers.
During this process asset generation and acquisition for use by future designers to more readily and easily hit the style and quality of the in-store signage REI's customers have come to expect.